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Media Studies and Business Analytics
I combine my knowledge of media and business analytics and apply it to media decision making.
My Skills
Business Analytics
Proficent in R Studio, SQL, and Excel. Projects include advertising mix models.
Promos
Proficient in photoshop and canva. I've created graphics and promos for social media.
Research
My research includes work on digital influencers and political campaign media strategy.
Selected Works & Papers
A curated collection of my most impactful contributions to the field. For a comprehensive list, please visit the projects page.
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